Practis

Building an AI-powered training platform from scratch

Interactive roleplay training for frontline teams powered by AI-generated scenarios

CLIENT
Practis
PLATFORMS
Web
iOS & iPad OS
Android
SCOPE OF WORK
Architecture
Development
Quality assurance
DevOps
Technical management and consulting
CORE TECHNOLOGIES
ReactTypeScriptNode.jsSwiftKotlinOpenAI

Practis helps organizations train sales representatives, technicians, customer support, and call center teams through asynchronous conversational roleplay-based learning. After a successful prior collaboration, Practis partnered with TulaCo to build the platform from the ground up. The goal was to create a scalable system that enables organizations to train distributed teams through realistic interaction simulations while maintaining consistent messaging across teams.

Solution

We built two core components of the Practis platform: mobile applications for iOS and Android, and a web-based management portal. 

  1. The mobile app allows participants to practice real-world conversations through automated roleplay scenarios using spaced repetition and AI-driven scoring. This helps frontline employees improve communication skills and articulate messaging more effectively.

  2. The web application enables organizations to create and manage training content. With a scenario builder, teams can design roleplay simulations tailored to specific products, services, and customer interactions while tracking engagement and performance through real-time reporting.

As the platform evolved, we expanded its capabilities with AI-powered tooling. An AI assistant helps sales managers generate realistic training scenarios and roleplay exercises, allowing teams to quickly create high-quality simulations based on real customer conversations. Using OpenAI-based models, the system can dynamically generate and adapt training content, significantly improving the scalability and quality of sales coaching programs. 

Result
The platform enables organizations to continuously train frontline teams through a mobile conversation simulator that reinforces messaging and communication skills. Managers can rapidly distribute training scenarios, monitor engagement, and measure performance using AI-assisted scoring and analytics. AI-generated roleplay scenarios further reduce the time required to create training content while improving realism and training effectiveness. The platform is now used by organizations to scale sales and customer-facing training programs across distributed teams.